Gartner and PAM: What Does One of the Most Important Consulting Companies in the World Say About this Cybersecurity Solution?

All of us have already heard of digital transformation at some point. This phenomenon affects companies of all verticals and sizes and has been gaining prominence in the market. 

Digital transformation increasingly requires organizational leaders to adapt their strategies to meet new and more demanding business requirements. This includes aspects such as customer experience, agility, and improvement of their business processes.

Thus, meeting these new market demands has become much more than a trend, it is a business imperative. 

These actions include the implementation of technology solutions in organizations to optimize their operations, reduce costs, and thus deliver the best experience to their clients.

To meet the new requirements arising from the digital transformation process, market suppliers, including IT, have developed solutions to be implemented by companies. 

With so many options available, it is often difficult for organizational teams to choose the best solutions that meet their needs and can fill the gaps created by these new market demands.

However, the good news for those who are in charge of a company is that Gartner presents the main technological trends that impact business, including PAM, as explained in more detail below. To facilitate your reading, we divided our text into topics:

• Gartner: What Is It?
• Why Should You Use Security Strategies Supported by Gartner?
• Gartner’s Magic Quadrant: What Is Its Importance to the Market?
• Gartner and PAM: What Does the Consulting Company Say About this Solution?
• About senhasegura
• Conclusion

Enjoy the read!

Gartner: What Is It?

Gartner is a company recognized for providing unbiased, high-quality consulting and research services in many markets, as well as providing valuable information and insights to the entire technology community. 

In addition to being part of the S&P 500, an index of the top 500 publicly traded companies in the United States, Gartner provides research and analysis of solutions in areas such as finances, legal, compliance, and Information Technology.

Through its more than 15,000 employees, Gartner also contributes to determining the IT standards in place and market trends that will become a reality in the future. Its reach is global, being located in more than 100 countries.

Gartner provides strategic market research and tools for IT leaders to build their strategies and help make decisions.

More than 15,000 companies are listed as Gartner customers worldwide. To get an idea of its relevance to the market, 73% of the companies that make up the Fortune Global 500 – the annual ranking of the 500 largest companies prepared by Fortune magazine – are Gartner clients and use its services in their business strategies.

Why Should You Use Security Strategies Supported by Gartner?

When organizational and security leaders do not use the proper tools to choose security solutions suggested by Gartner, such as PAM, the institution is subject to not implementing the appropriate tools to solve its business problems. Or even worse: companies may even implement these solutions and not fully take advantage of all the functionality offered by these technologies.

This is because, in many cases, the solutions chosen may not be aligned with the organization’s strategy and needs. By not adapting their operations to the changes required by phenomena such as digital transformation, organizations can suffer from drops in performance, productivity, agility, and effectiveness in the execution of their business strategies.

When this occurs, companies are subject to greater business and cybersecurity risks. Furthermore, they are subject to not obtaining a greater competitive advantage over their competitors in the market, which can affect their operations’ continuity.

To support their strategy and help organizations of all sizes choose which solutions to deploy in their infrastructure, it is highly indicated for IT leaders use tools developed by Gartner, such as Magic Quadrant reports.

Gartner’s Magic Quadrant: What Is Its Importance to the Market?

Gartner’s Magic Quadrant uses a uniform set of assessment criteria with results represented in a graphical form showing the competitive positioning of different vendors of digital products and services in different markets. 

This representation makes it easier to see how these vendors meet different market requirements and work according to Gartner’s market vision.

Gartner uses a qualitative data analysis methodology to indicate trends in different markets, such as PAM. This analysis includes the direction and maturity of different markets, in addition to their respective players. The analyses developed by the company are tailored for specific technology industries, and are updated every one or two years.

The Magic Quadrant for PAM allows security leaders to assess different vendors and their market positioning, as well as their vision and performance according to Gartner‘s market vision.

This is done through the two axes of the quadrant: one axis representing the vendor’s market awareness, called Completeness of Vision, and the other that reflects the Ability to Execute its market view.

The graph with the two axes is divided into four quadrants, which indicate the capabilities of different vendors in relation to the Ability to Execute and Completeness of Vision aspects.

The different quadrants of the Magic Quadrant are: Niche Players, Visionaries, Challengers, and Leaders.

The Magic Quadrant is the first step in understanding what these vendors and their associated technology do. This tool helps a company understand visions, strategic roadmaps, and all their ability to operate according to your specific needs.

Gartner and PAM: What Does the Consulting Company Say About this Solution?

Speaking specifically about the Privileged Access Management (PAM) market, Gartner launched the Magic Quadrant report with 14 vendors in 2018. However, each year this number has been decreasing: in 2020, 12 vendors were listed, and the last report, released in July 2021, brought only 10 PAM technology vendors. 

According to the Gartner analyst, the “air is thinner”, that is, the PAM market is even more competitive than in previous years. 

Gartner’s Magic Quadrants are important because they influence the buying decisions of organizations of all sizes and verticals. Large companies often turn to its reports to support their strategies and choose which IT vendors they will hire.

By using information from Gartner’s Magic Quadrant report, organizational and security leaders are able to better understand the dynamics of the different markets covered by Gartner and the importance of resources such as PAM. 

Also, those using Gartner-developed reports can quickly obtain information about the different vendors centrally. It is also possible to know the strengths and weaknesses of the solutions assessed in the reports, allowing them to assertively choose the best tools to meet their business requirements.

Thus, by using the solutions suggested by Gartner, including PAM, organizations are able to increase their operational efficiency, improving the experience of their customers, partners, and employees, reducing risks, and ensuring the continuity of their operations.

About senhasegura

We, from senhasegura, promote digital sovereignty, which we consider a right of citizens, institutions, and society as a whole. Therefore, the focus of our work is to avoid data theft and ensure the traceability of administrator actions on networks, servers, databases, and a multitude of devices.

With this, we help our customers achieve compliance with audit requirements and the most demanding standards, including Sarbanes-Oxley, PCI DSS, ISO 27001, and HIPAA. 

Conclusion

In this article, you saw that:

• Digital transformation requires the adaptation of organizational strategies to ensure agility and improve customer experience and business processes;
• Gartner is a company that provides unbiased consulting and research services to the technology community;
• Gartner presents the main technological trends that impact businesses, such as PAM;
• When solutions recommended by Gartner, such as PAM, are not implemented, a company may face commercial and cybersecurity risks more strongly;
• The same occurs when deploying these solutions without fully taking advantage of their capabilities;
• Gartner’s Magic Quadrant shows the competitive positioning of different vendors of digital products and services in different markets;
• This tool helps you understand organizations’ visions, strategic roadmaps, and all their ability to operate;
• According to a Gartner‘s analyst, the PAM market is more competitive than in previous years;
• By using PAM, as suggested by Gartner, organizations can increase their operational efficiency, improve the experience of their customers, and ensure business continuity, among other benefits.

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